Creativity has been rated as the most important leadership quality according to a survey by IBM in year 2010. The survey was conducted with more than 1500 CEOs of the 60 companies across 33 countries. Creativity was rated ahead of rigor, management discipline, integrity or even vision by the CEOs .A quality they believe would help them to successfully navigate an increasing complex and unpredictable world.

CEOs are confronted with massive shifts – new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences – that, according to the study, can be overcome by instilling“creativity” throughout an organization.


With years the feeling among CEOs around the world has grown Stronger that Creativity is undoubtedly the top most quality required for their organizations to sustain and grow in the increasingly complex and unpredictable world.